German jewellery brand Thomas Sabo has secured Katy Perry as its first brand ambassador.
In addition to appearing in the brand's forthcoming Pop Now advertisements,Perry will also wear Thomas Sabo jewellery exclusively at her concerts and press appearances.
"Katy is a match made in heaven for us," said the brand in a statement. "In terms of her personality and charisma, she is absolutely the perfect complement to our brand, so much so that we just couldn't imagine a better partner."
In return, Perry said she was excited to make things "pop" for Thomas Sabo. "I'm such a fan of all things cute and collectable – I like the Charm Club the best because I get to make it my own."
The new Thomas Sabo collection for spring/summer 2011 called "Pop Now" is inspired by a wide array of elements such as pop art, popmusic, disco, neon and Andy Warhol. Making Perry the perfect fit for the brand. The 26 year old singer has previously spoken of her love of "quirky jewellery", with her favourite piece given to her by husband Russell Brand.
"It's a Hindu hand of peace. But they're not beads, they are black diamonds. He gave me black diamonds on our very first date."
Rumours also sparking that Katy Perry is set to be the new face of GHD, starting with campaigns next month and becoming a second-tier sponsor of the upcoming ‘I kissed a girl’ tour that is set to start in March!
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