Katie Melua has been named as Vauxhall's new "brand ambassador" as the car firm intends to inject a little celebrity stardust into its range.
The partnership was announced this week, as Vauxhall and Opel revealed that they were headline sponsors for the songwriter's European concert tour in spring 2011.
"We are thrilled to be working with Katie," said Peter Hope, Vauxhall's Marketing Director. "Vauxhall is all about being British, forward thinking and energetic and we think Katie embodies these values perfectly. In addition, we are passionate about consistent environmental awareness and social responsibility; as a subject very close to Katie's heart, it only makes the partnership more fitting."
Katie Melua follows in the footsteps of many other celebrities who have endorsed Vauxhall, including Boyzone's Shane Lynch, actors Ross Kemp and Bradley Walsh, model Jennifer Ellison, actress Amanda Holden, cricketer Angus Frazer and comedian Griff Rhys Jones to name but a few.
"I like the way Vauxhall addresses topics like environmental efficiency and sustainability," said Melua. "I feel very comfortable with the partnership; it's a great fit."
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