American Express is at it also.....they have created an interactive campaign - "My Live Story" aimed at uncovering the UK's best music experiences – the memorable stories behind the shows, to celebrate their involvement in live music and its award-winning 'Preferred Seating' programme launched last year".
The interactive campaign was hosted at www.channel4.com/mylivestory, and encouraged consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.
Twenty-one winners had their experiences turned into a short firm, to be aired on national TV. The overall winner was rewarded with a VIP trip to the Grammy Awards in Los Angeles.
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