The Smirnoff Nightlife Exchange Project was a unique global experience aimed at discovering and celebrating the best nightlife from around the world.
The campaign used Facebook to call upon people across the globe to suggest what makes the nightlife in their city the best in the world. In addition to this, video booths housed in shipping crates popped up at street level, gathering further insight into local nightlife. The ideas were then whittled down to create a set of unique nights in each country.
A total of 14 cities paired up to exchange nights out, taking the best of their local artists, events and clubs and exporting them to their partner city.
The London event included a set from Radio 1 DJ Zane Lowe, live set from Example and Jaguar skills and offered lucky partygoers a taste of Miami’s vibrant and varied nightlife. There was also a virtual interactive pool floor and a beach dance floor complete with sand and palm trees.
The projects finale happened on November 27 2010, More than 100,000 people were part of the event, either in person or watching online and this is still rippling out on social networks with Photos and tweets on the event.
Find out more about the London event @
www.facebook.com/SmirnoffGB.
