Coca-Cola and Maroon 5 Set to Make Music History with the "Coca-Cola Music" 24hr Session

On March 22 live from London, Coca-Cola and Maroon 5 are bringing fans from around the world together for an unforgettable moment.
Coca-Cola has recruited US pop group Maroon 5 to write a song for the brand, based on fan-sourced material from a 24-hour streamed event. Fans will be able to watch the band in the recording studio and contribute to the creative inspiration to lyrics, riffs and rhythms for the new song via the site coca-cola.com/music on 22 march.
Followers can also participate through the Coca-Cola Facebook page and Coca-Cola Twitter feed.

Converse & 100 Club

London's 100 Club has been saved from closure after its owner struck a deal with the Converse shoe company.

The iconic venue had been threatened with closure due to rent increases. Musicians including Paul McCartney, Liam Gallagher and Mick Jagger came out in support of keeping it open.

Now owner Jeff Horton has revealed that Converse are set to sponsor the venue – although he told XFM that this would not mean the venue would be dominated by logos and other corporate presence.

He said the company "wanted to give us a hand".

Converse released a statement saying: "Converse and the 100 Club both share a love for music and this partnership is a great opportunity to reunite the 100 Club with a generation who experienced history inside its walls, as well as introduce it to a new generation with a vow to bring the best in music to its legendary stage."

Sex Pistols, The Libertines, The Clash, Gallows and The Specials are among the acts who have played at the Oxford Street club.

See The100club.co.uk

Malibu Soundclash

Soundclash was a Malibu sponsered music event that used music as an enticement tool to spur consumers to try various Malibu cocktails.

The event included 2 sound systems and some of the freshest DJ & MC talent in the UK, battling it out live! so consumers who attended got to enjoy the live entertianment and pick up their free music download redemption voucher.

Once they returned home from the event the consumer could then log onto the Malibu Soundclash website where they could choose from the top 10 soundclash mash-ups featuring well known artists from Dandy Warhole to Mylo, or if any of these didn't tickle their fancy they could go to http://www.tunetribe.com/home;jsessionid=18rdlna63sf27.morrisonone music download store.

After they had chosen their track all they had to do was click through to the checkout page and enter their details and unique redemption voucher code and voilla!

Skins Tour 2011

WATCH OUT WORLD! The Skins Tour is back for 2011



Skins the tour headed to the eight home towns of their new SKINS generation – and the public were invited too. Kicking off in BRISTOL on January 19th, the tour hit the city with live performances from rising stars MORNING PARADE plus a very special guest DJ.

Then heading onto Swansea, Hereford, Ashford, Edinburgh, London, Brighton & Oxford.

Performances throughout the rest of the tour were from such acts as KATY B, NERO, KISSY SELLOUT, DEVLIN, FLUX DJs, KID ADRIFT, BEARDY MAN, THE WOMBATS and a list of DJs including CHARM DJs, YASMIN, JIGSAW, JAYMO & ANDY GEORGE and many more!



For more information on the Skins tour please follow this link:

Becks - Beer + Music = popular combination

Ladyhawke and Hard-Fi redesigned labels for bottles of Becks.
The musicians worked with their favourite artists to design labels that appeared on 16million bottles.

Sarah Larnach, whose retro watercolours are a key part of Ladyhawke's visual identity, produced a label that is in keeping with her previous work for the singer/songwriter (as shown above). Meanwhile, the bold, blocky type that characterizes David Smith's album art for Hard-Fi will once again be in evidence on Hard-Fi's bottles.

Ken Valledy, brand director for Beck’s at InBev UK, said: "The new limited edition bottle labels will also have significant benefits for retailers because the highly visual designs will appeal to consumers and attract interest in the brand, thereby driving repeat purchase.”

American Express - My Live Story

American Express is at it also.....they have created an interactive campaign - "My Live Story" aimed at uncovering the UK's best music experiences – the memorable stories behind the shows, to celebrate their involvement in live music and its award-winning 'Preferred Seating' programme launched last year".

The interactive campaign was hosted at www.channel4.com/mylivestory, and encouraged consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.

Twenty-one winners had their experiences turned into a short firm, to be aired on national TV. The overall winner was rewarded with a VIP trip to the Grammy Awards in Los Angeles.