Thomas Sabo snaps up Katy Perry!

German jewellery brand Thomas Sabo has secured Katy Perry as its first brand ambassador.

In addition to appearing in the brand's forthcoming Pop Now advertisements,Perry will also wear Thomas Sabo jewellery exclusively at her concerts and press appearances.
"Katy is a match made in heaven for us," said the brand in a statement. "In terms of her personality and charisma, she is absolutely the perfect complement to our brand, so much so that we just couldn't imagine a better partner."

In return, Perry said she was excited to make things "pop" for Thomas Sabo. "I'm such a fan of all things cute and collectable – I like the Charm Club the best because I get to make it my own."

The new Thomas Sabo collection for spring/summer 2011 called "Pop Now" is inspired by a wide array of elements such as pop art, popmusic, disco, neon and Andy Warhol. Making Perry the perfect fit for the brand. The 26 year old singer has previously spoken of her love of "quirky jewellery", with her favourite piece given to her by husband Russell Brand.
"It's a Hindu hand of peace. But they're not beads, they are black diamonds. He gave me black diamonds on our very first date."

Rumours also sparking that Katy Perry is set to be the new face of GHD, starting with campaigns next month and becoming a second-tier sponsor of the upcoming ‘I kissed a girl’ tour that is set to start in March!

Clarks Originals Launches First Music Campaign

Clarks is launching the first campaign for its Originals brand to emphasise its connection to music and pop culture.

The brand has long been the shoe of choice for indie rock bands such as Oasis and The Verve, but Clarks says it is the first time it is communicating its connection to the music scene. It aims to “encourage a sense of community, loyalty and engagement”.

The brand is also launching what it calls a “pop-up store” within the Clarks store in London’s Piccadilly. An entire floor will be dedicated to the Clarks Original brand from 7 to 20 February, and it will host a week of “guerrilla activities” including live music events.

Clarks Originals has partnered with The Strummerville Foundation – the charity set up in memory of Joe Strummer, lead singer of The Clash.

The brand will make a £2 donation to the charity for every pair of Festival Classics Desert Boot, Natalie, and Wallabee shoes sold.

Gemma Green, Clarks Originals marketing manager, says: “This opens an exciting new chapter for Originals. Our shoes have been on the feet of musicians (and music fans) for decades and it is time we communicate the passion we have for music. There are many parallels between musical expression and the values we hold dear; authenticity, individuality, craft, creativity.”

The online and in-store campaign was developed by retail brand agency Yellowdoor.