Clarks Originals Launches First Music Campaign

Clarks is launching the first campaign for its Originals brand to emphasise its connection to music and pop culture.

The brand has long been the shoe of choice for indie rock bands such as Oasis and The Verve, but Clarks says it is the first time it is communicating its connection to the music scene. It aims to “encourage a sense of community, loyalty and engagement”.

The brand is also launching what it calls a “pop-up store” within the Clarks store in London’s Piccadilly. An entire floor will be dedicated to the Clarks Original brand from 7 to 20 February, and it will host a week of “guerrilla activities” including live music events.

Clarks Originals has partnered with The Strummerville Foundation – the charity set up in memory of Joe Strummer, lead singer of The Clash.

The brand will make a £2 donation to the charity for every pair of Festival Classics Desert Boot, Natalie, and Wallabee shoes sold.

Gemma Green, Clarks Originals marketing manager, says: “This opens an exciting new chapter for Originals. Our shoes have been on the feet of musicians (and music fans) for decades and it is time we communicate the passion we have for music. There are many parallels between musical expression and the values we hold dear; authenticity, individuality, craft, creativity.”

The online and in-store campaign was developed by retail brand agency Yellowdoor.

The Smirnoff Nightlife Exchange Project

The Smirnoff Nightlife Exchange Project was a unique global experience aimed at discovering and celebrating the best nightlife from around the world.

The campaign used Facebook to call upon people across the globe to suggest what makes the nightlife in their city the best in the world. In addition to this, video booths housed in shipping crates popped up at street level, gathering further insight into local nightlife. The ideas were then whittled down to create a set of unique nights in each country.




A total of 14 cities paired up to exchange nights out, taking the best of their local artists, events and clubs and exporting them to their partner city.
The London event included a set from Radio 1 DJ Zane Lowe, live set from Example and Jaguar skills and offered lucky partygoers a taste of Miami’s vibrant and varied nightlife. There was also a virtual interactive pool floor and a beach dance floor complete with sand and palm trees.

The projects finale happened on November 27 2010, More than 100,000 people were part of the event, either in person or watching online and this is still rippling out on social networks with Photos and tweets on the event.

Find out more about the London event @ www.facebook.com/SmirnoffGB.

Malibu Soundclash

Soundclash was a Malibu sponsered music event that used music as an enticement tool to spur consumers to try various Malibu cocktails.

The event included 2 sound systems and some of the freshest DJ & MC talent in the UK, battling it out live! so consumers who attended got to enjoy the live entertianment and pick up their free music download redemption voucher.

Once they returned home from the event the consumer could then log onto the Malibu Soundclash website where they could choose from the top 10 soundclash mash-ups featuring well known artists from Dandy Warhole to Mylo, or if any of these didn't tickle their fancy they could go to http://www.tunetribe.com/home;jsessionid=18rdlna63sf27.morrisonone music download store.

After they had chosen their track all they had to do was click through to the checkout page and enter their details and unique redemption voucher code and voilla!

Nokia N Series team up with Groove Armada

Nokia has teamed up with Groove Armada to offer all customers a free download when they buy a new Nseries model.

For customers to get this free download all they have to do is create an account on tunetribe.com and enter their unique pincode and activate their tracks. Then download to their PC and using their Nseries USB cable to send it to their phone.

Aswell as getting the free download of Groove Armada's 'Soundboy rock' they also get a whole budle of pre release tunes!

Happy days!

Skins Tour 2011

WATCH OUT WORLD! The Skins Tour is back for 2011



Skins the tour headed to the eight home towns of their new SKINS generation – and the public were invited too. Kicking off in BRISTOL on January 19th, the tour hit the city with live performances from rising stars MORNING PARADE plus a very special guest DJ.

Then heading onto Swansea, Hereford, Ashford, Edinburgh, London, Brighton & Oxford.

Performances throughout the rest of the tour were from such acts as KATY B, NERO, KISSY SELLOUT, DEVLIN, FLUX DJs, KID ADRIFT, BEARDY MAN, THE WOMBATS and a list of DJs including CHARM DJs, YASMIN, JIGSAW, JAYMO & ANDY GEORGE and many more!



For more information on the Skins tour please follow this link:

Aussie singer to appear in UK Lexus CT200h ads

AUSTRALIAN superstar Kylie Minogue has linked up with Japanese luxury car brand Lexus to promote the CT200h hybrid hatch ahead of its impending UK launch.

The diminutive singer will take part in a British publicity and marketing campaign dubbed Quiet Revolution, including appearances in television and print advertisements for the smallest Lexus.

As part of the deal, she will receive her own “personally specified” CT200h.

Lexus will also be lead sponsor of Kylie’s 2011 Aphrodite – Les Folies UK tour, which it claims is “destined to be one of the most visually spectacular and technically complex shows ever staged in the UK”.

In a statement, Ms Minogue said: “I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I’ve been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution.”

Interactive Cab at the Orange RockCorps Concert!

An interactive black cab graced the Orange Rockcorps concert at the Manchester Apollo!!! The concert was Orange RockCorps way of thanking all of their volunteers that had volunteered along the way, so guest performances were made by Lady Gaga, N-Dubz, VV Brown and The Enemy.

As Volunteers queued up for the concert they were able to pop into the interactive cab and record a short message outlining what project they volunteered at as well as how they were feeling!

Most volunteers couldn't wait to get into the cab as it had visited all of the projects on the tour and had built up a rapport with the volunteers.........so look out for the notorious cab during Orange RockCorps London which is due to commence next month.